Our mission is to make comprehensive emergency preparedness accessible, personalized, and achievable for every family — regardless of budget or experience.

We believe every family deserves to be prepared. Not just the wealthy, not just the experienced — everyone. We meet people where they are — their expertise level, their knowledge, and their budget. Our platform combines expert research, proven methodology, and AI personalization to remove every barrier between your family and true readiness.
We built this from years of personal preparedness experience — implementing our own plans, learning through real-world trial and error, and refining what actually works.
Plans tailored to your specific location, family composition, budget constraints, and risk profile.
No judgment on your expertise level, knowledge, or budget. We adapt to where each person is on their preparedness journey.
Every recommendation is backed by extensive research, expert consultation, and hands-on testing.
We read and studied numerous leading books, guides, and documented best practices from recognized preparedness experts and organizations.
We conferred with city, state, and federal emergency management leaders who provided insights into real-world response protocols and priorities.
We discussed our approach and solutions with law enforcement, military, and agency veterans who provided tactical nuances and field-tested insights.
We were solving for how to prepare, provide, and protect our OWN families. These solutions are personal.
We have tried and tested ALL of the solutions we recommend. Nothing theoretical — everything field-verified. We even built emergency radio kits from scratch to ensure our families could communicate when cell towers fail.
We offer actual solutions you can purchase — the same ones we have implemented for our OWN families.
Use our research-backed methodology and AI-powered planning tools to create a personalized emergency plan for your family.